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The global market for the life science sector has been increasing rapidly, leading business owners to tap into all the unexplored opportunities to have an edge over the competition. It has been estimated that the market for microscopy equipment sales for life science applications will grow to $2.0B by the end of 2024. This means you have to be pretty creative and highly selective with your video production strategy for a biotech or life science company to stay above the game and grow your sales. This is where life science promotional videos come to the rescue.
As the industry for healthcare continues to evolve, there are emerging technologies that brands are integrating with their own innovative ideas. And, it’s also essential to introduce new tools and technologies to make your life science or biotech company truly stand in the industry. But, the challenging part especially in a critical segment like the life science sector is to effectively convey these complex technological concepts as well as procedures to your diverse range of audience.
Life science promotional videos can hold the power to catch customers’ attention instantly, better explain your organization and its goals, and help to make a customer understand a product or process with ease. However, there are a few best practices that can help create a stellar promotional video for your life science company, leading to more sales, growth, and revenue over a period of time. Keep on reading this article to discover these few hacks that we have shared to help you level up your marketing strategy with promotional videos.
Importance of Producing Life Science Promotional Videos
A promotional video is created to promote a company’s products, services, and events without being pushy. Once created, these video content are shared using multiple digital channels like various social media platforms, websites, and online advertisements. And, this is a part of the entire marketing strategy.
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Since videos get the most attention from users, high-quality life science promotional video that has a perfect story of your brand holds the potential to alter your customer’s perception, gain more engagement, increase your conversion, grow your sales, and overall multiply your revenue.
But, it requires high-grade equipment, professional knowledge, and expertise to create a life sciences promotional video that helps you yield all the advantages. This is why we, Multivision Digital, recognized as one of the best NYC video production companies, are here to support you with high-quality promotional videos for the life sciences industry for every sales and marketing objective.
Tried & Tested Tips to Create a Stellar Video for Life Science Companies
First Decide, What is Your Priority?
Audiovisual content can be a door opener for life science companies. It can allow you to visualize what your organization is doing, illustrate the solution you’re offering, grab the key person’s attention in the field, and many more. This is why when creating promotional or any type of video content for a brand, it’s important to be clear on your priorities.
Because a life science promotional video should present the subject matter, when it’s clear, precise, and highly targeted, it gets you more conversions as people will better understand that one thing that you are aiming for them to understand…and thus want more information via another video, a click to a website, or a phone call to your company.
Different Elements Should Be Included in a Video
Videos for life science companies mean documenting and showcasing your scientific journey. So, the elements you add can make a difference in your promotional video. Elements including customer testimonials, latest updates, and daily progress when added to your video, showcase your authenticity and help establish trust with your next customer.
In addition, sometimes, you can represent your staff members to humanize your company and build trust. Because when you feature your employees explaining the perks of a product or culture of your organization, people can connect and imagine how their lives can also be impacted upon joining you. Also, a little further, you can create a video showcasing the lab facilities to engage viewers and be transparent as a brand. Because when you make your customers navigate through the laboratory settings virtually, it improves your brand loyalty.
In case you don’t have such resources, you can use view sequences of various static images as well as informative texts to do the trick for you. This is how a professional video production company can help you create a high-quality promotional video explaining complex information in an easy-to-digest manner.
Make Sure Your Video Has a Story to Connect
Every brand is unique on its own and it has its own story to connect with people. So, if you’re not utilizing the power of storytelling for your life science promotional video content, then you’re missing out on a lot of opportunities. The power of storytelling can not only showcase your product or services in its unique way but also it can communicate effectively using a compelling narrative.
When you’re using an effective story to make a life science promotional video, it allows you to connect with the customer on a deeper level which further builds loyalty and trust. Besides, the power of storytelling can truly differentiate your brand in today’s highly competitive market. Therefore, you can enjoy the competitive advantages when a perfect video is utilized for your next marketing campaign.
Remember The Business Objective
During the entire video production process, one of the most important things is to consider your end goal. Whether you want to demonstrate your services, or products, communicate your specialties, or talk about what your brand features, it should be considered while making the video.
This is the reason why expert consultation and planning are required during the production processes to ensure everything goes as planned. Besides, professionals use high-grade equipment to shoot quality videos and edit them using high-end software or tools to ensure the brand looks authoritative and professional.
Work With a Video Production Company
Life science promotional videos are the growing trend in the life science and biotech sector and it will continue as more and more people are preferring to watch videos over any other form of content. Therefore, the quicker you implement it, the better results you will start to notice.
If you have been searching for qualified professionals to help you make high-quality promotional videos for your life science company, Multivision Digital is here to help. We are one of the trusted and award-winning video production companies in NYC that can help you with the entire video production process. To know more, contact us now!