B2B marketing and selling is all about giving buyers the information they need to make purchase decisions while building trusting relationships. While B2B transactions are still handled this way, the power of information has shifted towards buyers. Even in traditional relationship-driven industries, the internet has completely changed the dynamic between buyers and sellers. And one of the most powerful ways …
We love doing video for manufacturing companies! Most manufacturing companies have lots of cool things to shoot and the people are super cool to work with. For this video for manufacturing companies’ project, Haydon Corporation, located in Totowa, NJ, had a presentation opportunity in front of 125 distributor sales reps during a national meeting at one of their main distributors. …
There are core business reasons why more and more manufacturing companies are investing in industrial video production at their companies – business videos and product videos can inform, drive action and support the personal relationship building that is critical in their traditional sales process. This shift follows marketers that are already using online video marketing as more than 70% marketers …
Your next customer is probably working right now and looking for an industrial video production to solve their problems. Even before the COVID 19 pandemic ThomasNet reported that “77% of industrial buyers source by searching Google.” And during the pandemic, Google’s video behavior research, has reported that online video consumption has increased even more. This means that almost everyone is …
B2B sales videos are effective in any economy and at any point in the sales process because they explain things to buyers that they want to know in order to move into the next phase of the sales process. So whether a buyer finds a video at the top of the funnel, when they’re building their shortlist, or they watch …
I know, virtual trade shows really suck…. so here’s a tip to make a virtual trade show video that explains technical concepts and introduces new prospects to your organization AND has a long-term ROI. Even in a COVID economy, you can make a virtual trade show video that explains technical concepts and introduces new prospects to your organization while enjoying …
Here’s a quick B2B explainer video marketing tip for manufacturing companies, software companies, or any type of company that is selling a B2B product or service. If you fall into this group, then for sure you have a bunch of brochures, product spec sheet, white papers, case studies and PPT presentations that are chock full of image assets. Typically these …
More and more B2B manufacturing videos now include the actual engineers and technical teams explaining their products and services on camera.