Since they simplify complex concepts, animated explainer videos for manufacturing companies increase lead conversion especially when it comes to manufacturing and industrial companies. When customers are aware of what your company has to offer, they position themselves as potential customers.
In this manufacturing video case study, we will showcase how a manufacturing marketing video campaign can help your business in launching your product portfolio and attracting a great number of qualified leads.
The strategy of some industries, such as finance, insurance, or manufacturing, can be highly complex but when you utilize animated explainer videos, your potential customers can easily grasp these complex models and procedures so they can better understand the strategy and make accurate decisions.
Why Are Animated Explainer Videos for Manufacturing Companies Effective?
Isn’t it amazing to use animated explainer videos to develop narrative-driven material that supports your company’s objectives and goals for lead generation, brand awareness, and sales?
Animated explainer videos for manufacturing companies are known to keep users’ attention for a longer period of time, which can extend their duration on your website by an average of 2 minutes.
What else? This not only increases lead conversion rates but also suggests to search engines like Google that your website is valuable, giving it more search engine authority. We constantly kept the customer in mind to make it engaging and approachable, in addition to clearly demonstrating how the products and services of your organization work.
Here’s an example of an animated explainer video:
Furthermore, animated explainer videos can illustrate various scenarios or difficulties that potential customers might face when running their company. The reason why most people undoubtedly appreciate seeing these kinds of videos is.
What Animated Explainer Videos’ Benefits For Your Business?
Creating animated explainer videos for your manufacturing company emphasizes the inventiveness to deliver a compelling story, we can use stock videos along with motion graphics of the model in action to emphasize and introduce each process that your customers need to understand.
The aim was to simplify each step with simple icons commonly used, so any customers would easily understand. Research from HubSpot shows that 94% watch explainer videos to find out the product or the brand better, that’s a crystal clear representation of how animated explainer videos for manufacturing companies can contribute to your business!
Here are some things to consider:
- 73% of users bought a product after watching an explainer video about it. (Tubular Insights)
- If something is going wrong with a product or service, 68% of users prefer to watch an explainer video on how to fix it instead of getting in touch with customer support. (Yans Media)
Does Animated Explainer Videos Cost A Lot?
Let’s discuss the four main factors to consider when designing your animated explainer videos.
Everyone is aware that it will rely on how you favor the following:
It varies if you’ll prefer to have a few custom graphics that are so customized just for you or if are you fine with using stock graphics and icons that we can get from a site like Shutterstock.
Of course, the more customized, the more pricy it will be.
Do you prefer simple transitions and movements for the motion graphics or do you want complex movements?
We’re using software so everything has to be created by hand, and the more complex movements will take more time than simple movements.
Since animated explainer videos for manufacturing companies contain motion graphics and we’re being mindful of getting every detail concisely, a 30-second video will cost less than a 90-second explainer video.
Producing animated explainer videos for manufacturing companies requires a significant amount of pre-production work, and a skilled animator will execute more of it because they are more comfortable with the software.
Here at Multivision Digital, we’ve created video production and marketing communications for every business objective from solo entrepreneurs to global Fortune 500 companies across almost every industry. Are you ready to level up your business marketing video campaign?
Pick up the phone and Give us a call at 646-319-8609.
See you in front of the camera!