Have you noticed that buyers are passively doing their research online before they even reach out to you? Well, if you have, you are right and b2b sales videos are part of it! In fact, Thomas net noted that 70% of the buyer’s journey is already completed before people even talk to a salesperson. Buyers are online doing their research, …
As the manufacturing industry is growing rapidly along with the complexities, it’s critical to invest in the development and training videos for both employees and customers. Effective learning and training through videos can go a long way in promoting products, processes, and the brand itself. The proof of it lies in the report from Globalspace where 80% of industrial marketers …
Video marketing for manufacturing companies can help effectively communicate complex information while providing an interactive and engaging user experience. More and more internet users widely accept videos, which includes corporate overview videos, testimonial videos, and case study video as their primary way of consuming content. Because of this, video marketing for manufacturing is on the rise and marketers are always …
Creating manufacturing videos that engage your audience is the key to successful marketing. If viewers are not immediately taken in by your marketing for manufacturing content, there is a good chance that your message will pass them by. The solution to the problem of mundane digital marketing videos is to make content that captures attention. In today’s industrial market, there …
While written content is still a key facet of sales and marketing, it’s becoming less and less important, with video marketing becoming more important, to buyers who have yet to know you. So to drive qualified leads in today’s digital world, it is critical to consider how video for industrial companies appeals to buyers. That’s because buyers are busy and …
B2B marketing and selling is all about giving buyers the information they need to make purchase decisions while building trust relationships. While B2B transactions are still handled this way, the power of information has shifted towards buyers. Even in traditional relationship-driven industries, the internet has completely changed the dynamic between buyers and sellers. And one of the most powerful ways …
We love doing video for manufacturing companies! Most manufacturing companies have lots of cool things to shoot and the people are super cool to work with. For this video for manufacturing companies’ project, Haydon Corporation, located in Totowa, NJ, had a presentation opportunity in front of 125 distributor sales reps during a national meeting at one of their main distributors. …
More and more B2B manufacturing videos now include the actual engineers and technical teams explaining their products and services on camera.