Using Sales Video Content to Sell Through Channel Partners

The key to success lies not just in what you sell, but how effectively you sell it. For businesses operating through channel partners, you need to consider sales video content in the mix! 

Yes, you have a network of channel partners, yet, how many of them truly grasp the essence of your products or services and can communicate the benefits and features?  Chances are, only a fraction of your channel partners possess the in-depth knowledge and selling finesse needed to drive significant sales. The game-changing solution is using B2B video to sell through channel partners. 

Insert a library of sales video content into the mix and you will be able to speak directly to your end users without worrying about your channel partners not missing anything. And your sales videos will give end users the exact information you want them to get every time. They can even share these sales videos with other people from their company, who might not be there when your channel partners show up to present your solution.  Thus you will be talking directly to the decision-makers and showing why your product or service deserves their attention and investment….thus driving more sales.

Give Channel Partners a Library of Sales Video Content

By providing your channel partners with a library of high-quality sales video content, you can arm them with the tools they need to succeed. 

These videos, which showcase your people, your processes, your factories and answer common questions that come up during the sales process, can range from product demonstrations and testimonials to behind-the-scenes glimpses of your people, processes, and factories. 

Not only do these videos educate and inform potential customers, but they also build trust and credibility with your organization….and give information that your channel partners might not even know the answers to.

Having a library of sales videos ready for your channel partners can address common questions and clarify questions that arise during the sales process. And with video content to back them up, your channel partners will overcome obstacles and close deals with confidence (AKA – more sales!). 

Give Channel Partners a Library of Sales Video Content

Whether it’s clarifying product features, explaining complex processes, or showcasing your company culture, video content strategy can bridge gaps and foster stronger connections with customers….which is why sales videos will drive more sales.

About MultiVision Digital 

MultiVision Digital provides the full spectrum of video strategy, video production and video marketing services that businesses need to drive action across the entire buyer’s journey.  Having produced over 1,500 business videos since our inception, our holistic approach has allowed clients to

  • Increase sales profitability
  • Convert leads at a higher rate
  • Improve SEO rankings
  • Increase awareness
  • Recruit cost-effectively
  • Improve client loyalty.  

Our clients have ranged from solo-entrepreneurs to global Fortune 500 companies across almost every industry.  But more importantly, we have executed successful business video strategy plans for every business objective.

Regardless of just getting started, or having done video before, MultiVision Digital’s video content marketing services include

  • Strategic planning
  • Ideation and budgeting
  • Pre-producing (planning, scripting, storyboarding, talent mgmt)
  • Production (producer, directors, wide range of cameras and supporting equipment)
  • Post-production
  • Video marketing services

With years of expertise and a staff of talented and knowledgeable professionals, Multivision Digital’s services span the range of corporate digital video production and video content marketing. Our turn-key services cover everything you need to get started or build upon your current video assets.

Why B2B Video Matters to Buyers

B2B video gives buyers the most amount of information in the shortest amount of time.  And when buyers get the information they are looking for they are more inclined to act and make buying decisions.  That must be why 70% of B2B marketers using B2B video say it performs better than other forms of content when it comes to driving action.  

You probably have noticed that you, decision makers are trending away from reading long laborious PDFs and sales sheets. Rather, we are on the lookout for video resources that can explain what they need to know to make important decisions. With video, we can learn more, faster

Video, the king of all content, is the most effective and useful digital sales tool. Video possesses the power to communicate fast and efficiently giving decision-makers the critical information needed to make buying decisions.  One way to ensure that your channel partners are equipped with the knowledge and resources they need to effectively sell your products or services is with the library of sales videos.

While some may be well-versed in your products or services, others may struggle to convey their value to potential customers. And this discrepancy can significantly impact sales performance!

When adding B2B video into the mix will provide your channel partners the ability to effectively engage with prospects and customers. 

Your Next Step in Building a Library of Sales Video Content

Hire a B2B video marketing agency that understands the impact of video in driving sales through channel partners to get you started today. 

Our team of professionals has expertise in sales strategy, marketing and video production to help you develop a comprehensive strategy to create compelling and cost-effective sales videos for your channel partners. The net result is a sales video library that builds trust and credibility with your organization, so your channel partners can make more sales. 

Our team is well-versed in creating engaging video content that resonates with audiences and drives results.

Need some help implementing this strategy, contact us today, and let’s bring your vision to life.

See you in front of the camera!

5 Main Cost Factors to a Business Video

5 Main Cost Factors to a Business Video

How Much Does a Video Cost?
Nothing comes close to the effectiveness of a well designed video communications project.

The impact video has in driving everyday sales and marketing results is unmatched, which makes it easy to understand why business video communications have been gaining momentum.