Aerial drone videos are not new, but the latest technological developments have given rise to some of the most sophisticated, modern UAVs featuring state-of-the-art sensors, HD-quality cameras, custom software, etc., which are rapidly taking the marketing world by storm. These tools are deemed perfect for seamlessly capturing every detail of your manufacturing facility, providing opportunities for businesses to be more engaging and interesting to capture the attention of their customers and prospective customers.
Most people believe aerial drones are ideal for commercial photography and have little relevance in the manufacturing space. But, these drones are helping manufacturing firms streamline their operations, boost productivity, and get more done in less time. So, simply put, aerial drones are versatile devices that have quickly transcended their recreational origins. Many manufacturing firms have started using these high-end devices to conduct quality checks with the highest precision, keeping an eye on the entire manufacturing facility, monitoring entire supply chains, and much more.
Aerial drone videography has been revolutionizing some of the operational areas that a manufacturing firm operates, increasing their workflow efficiency, and helping them in surveillance and maintenance. But, if you’re wondering how aerial drone videos can be leveraged to manufacturing firms’ advantage in operations and from a sales and marketing standpoint, read on!
Aerial Drone Videos: Powerful Branding and Marketing
We’re living in a digital age where all businesses need to have bespoke branding and marketing efforts at play. As the internet gets cluttered with brand messaging from countless businesses, shining out and establishing a robust brand will help you thrive and sustain even in the most competitive markets. Using aerial drone videos in your marketing and branding campaigns can be an effective tool to help your manufacturing firm stand out.
These videos can creatively and beautifully weave a visual narrative of your manufacturing facility’s scale, processes, technology, and other relevant areas, showcasing your commitment to innovation and excellence. Many top manufacturing firms have uploaded an HD-quality aerial drone video of their facility on the business website and all social media platforms to grab the attention of all potential customers, investors, and partners. Incorporating videos like these in your marketing and branding efforts can help your business stand out in the sea of sameness, giving you a competitive advantage.
Employee Training and Safety
Since all manufacturing units have heavy-duty machinery installed, it becomes crucial to put stringent safety guidelines in place. All existing and future employees must be trained and informed on the safety guidelines. To make the process easier, the best manufacturing firms are harnessing the power of aerial drone videos. These videos are taken by professionals so the viewer gets a birds-eye view of the entire facility. If you are tasked with employee training and safety, you can get elaborate aerial drone videos taken for different parts of the facility.
In addition, it will help introduce the full facility to all new joiners. Aerial drone videos can also be used to keep an eye on the ongoing activities at the firm and check whether all safety protocols are being followed. Footage from aerial drone videos can be used for employee training purposes, highlighting the best practices and identifying areas for improvement. These videos can also be used for conducting frequent safety audits at manufacturing firms. Whether the goal is to minimize accidents or ensure the materials are properly kept at the facility, aerial drone videos help with varying aspects.
Precision in Quality Control
All manufacturing firms must maintain high-quality control standards to lower the chance of product recalls and customer complaints. A common hurdle some of the biggest manufacturing firms face in this regard is a thorough inspection of all parts of the facility. But when you use advanced aerial drones to take precise videos of the full facility, how products are manufactured, and different stages of product manufacturing, you get a laser view of each step.
It helps you identify areas that demand immediate attention, ensuring every product that leaves your facility meets the desired quality standards. Many manufacturing firms are choosing aerial drone videos to keep a check on their quality processes because of the precision with which they capture everything.
Real-Time Supply Chain Monitoring
Today’s manufacturing firms depend heavily on intricate and sophisticated supply chains spanning different locations. The best way to efficiently monitor and manage vast supply chains is by leveraging aerial drone videos. Advanced aerial drones can seamlessly monitor the end-to-end movement of raw materials, finished products, different product components, etc., between suppliers and different facilities.
This real-time monitoring provides greater insights to managers by identifying potential bottlenecks in the processes or causes behind existing inefficiencies and product delays. Manufacturing firms can leverage aerial drone videos to optimize routes, make necessary adjustments at various supply chain levels, minimize transit times, and more.
Streamlined Inventory Management
Today’s upgraded aerial drones are perfect for managing and tracking inventory. Manufacturing facilities with extended inventory yards traditionally relied on plenty of manual workforces to inspect and report the inventory status. The entire process would be time-consuming, and there were high chances of manual errors, especially in counting. However, the advent of state-of-the-art aerial drones revolutionized the whole inventory management process. Many manufacturing firms now use aerial drones equipped with inventory management software for aerial scans.
It helps firms accurately track inventory levels with no errors. Managers get real-time inventory updates, making it easier to fasten the process. Aerial drone videos are helping manufacturing firms streamline their inventory management process by automating laborious inventory activities. As a result, teams save much time and channel it for more strategic and productive tasks, leading to increased work efficiency.
Navigate the Future of Manufacturing Landscape with Aerial Drone Videos
Integrating aerial drone videos into various manufacturing processes is the most effective way to streamline, upgrade, and maintain modern-day manufacturing facilities. They can help in numerous aspects ranging from facility management to supply chain monitoring, and quality control to branding and marketing.
Manufacturing firms willing to optimize their day-to-day operations using cutting-edge technology should leverage aerial drone videos. This article highlights a few use cases of these videos, but they can be used in different ways, depending on the varying requirements. However, not a random aerial drone video can help you get the required attention, it requires expertise and specialized knowledge to capture the footage perfectly.
This is why MultiVision Digital is here to help you out. Our team of experts is always enthusiastic about capturing and producing aesthetically attractive aerial drone footage to set your brand apart. If you want to know more about our processes and all, contact us and ask questions.
