Have you noticed that buyers are passively doing their research online before they even reach out to you? Well, if you have, you are right and b2b sales video production is part of it!
In fact, Thomas net noted that 70% of the buyer’s journey is already completed before people even talk to a salesperson.
Buyers are online doing their research, getting information, and being empowered at every stage of the sales process…some may even now refer to this as the buying process.
So how do you take advantage of this trend and make sure that your company is generating a greater amount of qualified leads than you are doing right now?
Well, the answer is with B2B sales videos.
A series of B2B sales videos, such as product overview videos, FAQ videos, B2B promotional videos, and animated explainer videos, will provide significant benefits to your manufacturing company because you will be giving information to buyers in the easiest way to consume information. Thus empowering them to get the most amount of information in the shortest amount of time.
Build the KNOW, LIKE and TRUST FACTOR with B2B Sales Videos
When you have a library of B2B sales videos, that include product overview videos, FAQ videos, B2B promotional videos, and animated explainer videos, your company will convert a higher percentage of people going to your website into qualified leads because it will showcase the people on your technical team, their skill sets, and your company, like no other marketing mechanism out there.
Having a collection of B2B sales videos, encompassing product overviews, FAQ, promotional content, and animated explainers, will significantly enhance your company’s ability to convert website visitors into qualified leads. By showcasing your technical team, their expertise, and your company, these videos serve as a unique marketing mechanism that yields higher conversion rates.
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With a comprehensive library of B2B sales videos, featuring product overviews, FAQs, promotional content, and animated explainers, your company gains a distinct advantage in converting website visitors into qualified leads. These videos effectively showcase the expertise of your technical team and highlight the strengths of your company, resulting in significantly higher conversion rates.
In doing so B2B sales videos (that include product overview videos, FAQ videos, B2B promotional videos, and animated explainer videos) will build the KNOW, LIKE and TRUST FACTOR like no other digital marketing tactic out there.
Even if you provide the highest quality services in your industry, in the modern age, word of mouth can only get you so far. WB Research.com has determined that nine out of ten B2B buyers say that video content, like product overview videos, FAQ videos, B2B promotional videos, and animated explainer videos, has a major effect on purchasing decisions.
If you want new customers who are unfamiliar with your company, the products you offer, and the team of people that make it all happen, then you will have to convince them that you are worthy of their time. And you only have a very brief window of time in which to do it.
Since decision-makers are busy, the sad truth is that they will only allocate a certain amount of time to any one website when researching potential business partners. And with a library of B2B sales videos, again such as product overview videos, FAQ videos, B2B promotional videos, and animated explainer videos, you can keep their attention on your company.
This is especially so as buyers are pretty close to EXPECTING video on your website.
It’s up to each company to make the information on their site as easily accessible as possible to ensure that, in that short window, prospective clients garner a proper understanding of the services, capabilities, and quality of said company.
And while testimonials, reviews, and service descriptions are all important to this process, none have the power to grab attention and motivate potential customers like a clear visual demonstration of what it is you do, and how you do it.
And the only way to do that is with video.
Get the most out of your product overview videos, FAQ videos, B2B promotional videos, and animated explainer videos
Product overview videos, FAQ videos, B2B promotional videos, and animated explainer videos can also be used to provide information later in the sales process.
For example, a series of FAQ videos can be used as follow-up material to the conversations that you’re having on the phone, on zoom or at trade shows. Especially if you find yourself running through the exact same questions and talking points over and over each time you start working with a new client, then stop!
Hire a video production company to record your technical team answering those questions to a camera. The professional video crew will add in some nice lighting, good music, and professional editing, and you’ll have your very own FAQ videos to inform your prospects.
Not only will you save time, but the client will also be impressed by the forethought, and appreciative of the added flexibility of being able to gain information on their own time.
Over the following years, the extra few hours a week you will have saved from this practice will add up to a huge amount of time that can instead be spent growing your business in other ways!
So if you’re watching this and don’t have any B2B sales videos, or need some product overview videos, FAQ videos, B2B promotional videos, and animated explainer videos, because you have a lot of products and solutions, head over to our contact us page or pick up the phone and give us a call at (646) 319-8609.
We will guide you to create an impactful B2B sales video strategy toward your long-term lead generation and revenue objectives.
