Many manufacturing companies have realized that what worked incredibly well in the early marketing era has become obsolete in most cases, leaving businesses with no other option than finding innovative techniques that work in the present scenario. As all manufacturing companies are trying to catch up to the rapid changes to stay relevant, they have found one powerful tool that works like magic – professionally designed product demo videos.
While the concept of using product demo videos is not new, it has become more effective than before. It enables all your potential customers to learn more about your manufactured products. As a result, most product-centric objections get eliminated, and viewers can make purchases more confidently. Product demo videos have created a win-win situation for manufacturers and buyers. If you’re wondering whether investing in professionally designed product demo videos is worth it, this article will solve your doubts.
Any manufacturing company that leverages professionally designed product demo videos can expect the following benefits.
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More Qualified Buyers with Improved Product Demo Videos
One of the biggest reasons people don’t buy instantly or keep delaying online purchases is the lack of trust and clouded product understanding. Even if you publish HD-quality product images, your potential customers might still not fully understand what the product is like. However, diligently designed product demo videos help solve this problem. These videos are designed to show your product in action, so viewers have no space left for confusion.
Whether you manufacture high-end machinery in the B2B space or multifunctional furniture for the B2C segment, product demo videos can be useful for every manufacturing company. Professionally designed videos can effortlessly handle all potential customer objections thus increasing sales.
Replace Brochures and Integrate Video Marketing
In the traditional marketing method, marketers used to create brochures during their sales process to help others understand how a product does work. However, creating brochures was tedious work itself. Besides, people had a hard time figuring out the intricate parts by reading long-form text.
With video, things become more personal, easy, informative, and engaging. You can make the most complicated subject into an easy-to-understand form of content by creating a video. Also, when you include videos on every page of your website, people can easily understand how your solution can help them and make up their minds quickly.
Build Trust and Credibility
The best part about product demo videos is their ability to build trust and credibility with your product, company, and people. All the biggest manufacturing brands worldwide use these videos for numerous reasons, not just product demonstrations. For example, if you create a shareable demo video of your product, it will intrigue some loyal customers to share these videos with their family and friends. Further, this may increase your customer base and build trust.
Besides showcasing your final product, you can include some behind-the-scenes bits of the product manufacturing process. Including this section at the beginning can highlight that your brand uses the best manufacturing practices and high-end machinery, and deploys the most streamlined processes for quality control and other vital aspects.
It helps build credibility and trust among potential buyers, boosting product demand. Instead of publishing these videos on your website alone, put them on all your social media handles. These videos can become customer magnets, attracting potential buyers on autopilot.
Better Search Engine Rankings
Search engines like Google, Bing, DuckDuckGo, etc., love media-rich websites. So if you start uploading high-quality product demo videos on your business website, it can indirectly boost your rankings for relevant keywords, leading to increased brand awareness, quality website traffic, and increased conversions. It can also improve your visitors’ experience by giving them all the information they need to make a buying decision.
Many SEO experts recommend embedding high-quality product demo videos as a part of the website optimization process. It makes your website appear more relevant and attractive to all search engines, resulting in higher rankings. If you don’t want to spend recurring amounts on media buying, making small changes like these on your website can help attract organic traffic ready to buy your products.
Cost-Effective Sales Assets
Brands cannot thrive without effective marketing in place. While good marketing should be non-negotiable for every business, the involved costs can make it inaccessible to many businesses. Fortunately, timeless marketing assets like product demo videos can be used endless times for increased reach, engagement, and sales across all social platforms. Since these videos will be there on your website for several years, it not only saves your time but also saves your cost, leading to high ROI.
A meticulously and thoughtfully designed product demo video can effectively promote your manufactured products, driving high ROI. If your business has a limited budget for print advertising or media buying, simply promoting your professionally designed product demo videos can be useful. The best part about these videos is they will never get old and can be used for years.
Effective Training Tool
A product demo video isn’t only an excellent asset for sales and marketing; it is equally great as a training tool. From educating newly joined employees about the machinery you use or the product range you offer to introduce the ‘how to’ or ‘complicated tech’ of newly purchased manufacturing equipment to the present workforce- you can use product demos for almost everything.
Training the workforce on the infrastructure, machinery, SOPs, and other relevant aspects is crucial for every manufacturing company to maintain quality across all manufactured products. So, suppose you want to streamline your processes or train your workforce on the best practices or ways to use particular machinery. In that case, you can use professionally designed product demo videos to enhance workforce productivity and output quality.
Global Reach
Video content has been steadily taking over text content, making it relatively easier for brands to reach a greater audience through visually captivating and well-designed videos. So whether you’re planning to expand to a global market and establish a strong brand presence for your manufacturing company or present yourself as the most trusted authority in your industry, product demo videos can be beneficial.
To unlock lucrative business opportunities beyond the present geographical location, you must leverage product demo videos to your advantage. For example, if you’re into textile manufacturing, begin creating product demo videos of the various types of garments you make, while giving viewers a sneak-peak into your manufacturing processes. Well-made videos often catch peoples’ attention, and they share it further, helping you get wider global reach.
Grasp the Power of Product Demo Videos for Optimal Growth
Using thoughtfully made product demo videos can have far-reaching positive impacts on your manufacturing company. From increased brand awareness to heightened trust and credibility, improved search engine rankings to higher conversions- there are numerous benefits a manufacturing company can reap from these videos.
Since these are cost-effective yet highly impactful marketing, sales, and training tools, you shouldn’t think twice before investing in these assets. They can help your manufacturing brand stand out, helping you grow and scale beyond measure. This is why our professional team is here to help you out with our expertise and experience.
We are one of the renowned and trusted video production agencies in New York, helping thousands of clients create stunning product demo videos that foster their business growth, reach out today and we’ll see you in front of the camera!
