Customer case study
Customer case study

Customer case study

Jet Pulverizer builds trust and qualifies leads with video.

Jet Pulverizer

Since 1946, The Jet Pulverizer Company, Inc., a family-owned business in Moorestown, NJ, has provided its customers with unsurpassed value and quality in both jet pulverizing equipment and custom milling services. On the marketing front, Fred Surville, Jet Pulverizer’s VP of Sales & Marketing, knew that highlighting key aspects of a product through his technical team was necessary to build trust, qualify leads and close deals.

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Problem 1

Since shoppers are passively conducting their online research, how can you counteract this behavior and integrate online video marketing into your current business SEO and PPC strategy to convert more qualified leads?

Problem 2

How to get the most return on investment from your online video marketing budget by selecting the right corporate video production project.

Solution

Jet Pulverizer was initially considering a company overview video. However, this type of video that was supposed to serve as a high-level overview of the company did not align with their SEO/PPC strategy as it did not provide online searchers with the information they needed. Therefore, producing a company overview video would not be the right video marketing strategy in line with Jet Pulverizer’s current lead generation strategy.

Instead, we allocated budget to create numerous product videos and FAQ videos that provided answers to questions shoppers were having.

The goals

  • Educate buyers
  • Convert Qualify Leads
  • Great addition to current marketing strategies
  • Integrate into SEO
  • Shows higher ROI than magazines and programs

 

Jet Pulverizer: the results

ROI increased rapidly with a series of product videos and FAQ videos that answered shopper questions. Jet Pulverizer was able to convert searchers into leads and close 5 new deals within two weeks of launching the videos.
 

Jet Pulverizer Continuous ROI for Online Video Marketing

Jet Pulverizer is also seeing even greater ROI from their corporate video marketing budget by consistently using these videos for sales support, as well as posting them on social media channels and showcasing their videos at trade shows. The videos are also used during lunch and learning meetings.

 

Since sales teams can’t always take their technical teams out for lunch and learning, they achieve a very similar result with a series of product videos! This is because when you play a sales video directly to technical buyers, they get the information directly from the technical team, which builds trust and credibility in the seller and the company. So the sales goal is achieved because you have more informed and qualified buyers.

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How much does a video cost?

The impact video has on driving day-to-day sales and marketing results is unmatched, making it easy to see why enterprise video communications are gaining momentum.

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