B2B sales videos are effective in any economy and at any point in the sales process because they explain things to buyers that they want to know in order to move into the next phase of the sales process. So whether a buyer finds a video at the top of the funnel, when they’re building their shortlist, or they watch …

I know, virtual trade shows really suck…. so here’s a tip to make a virtual trade show video that explains technical concepts and introduces new prospects to your organization AND has a long-term ROI. Even in a COVID economy, you can make a virtual trade show video that explains technical concepts and introduces new prospects to your organization while enjoying …

Here’s a quick B2B explainer video marketing tip for manufacturing companies, software companies, or any type of company that is selling a B2B product or service. If you fall into this group, then for sure you have a bunch of brochures, product spec sheet, white papers, case studies and PPT presentations that are chock full of image assets.  Typically these …