Video marketing for manufacturing companies can help effectively communicate complex information while providing an interactive and engaging user experience. More and more internet users widely accept videos, which includes corporate overview videos, testimonial videos, and case study video as their primary way of consuming content. Because of this, video marketing for manufacturing is on the rise and marketers are always finding ways to utilize corporate overview videos, testimonial videos, and case study videos in their outreach, conversion, and sales strategies.
Today, online video accounts for 90% of total online usage, and the number of digital video views keeps increasing each year. This is partly due to consumer platforms like TikTok, Instagram Reels, YouTube, and Facebook making video the dominant marketing format on social media.
As online consumer behavior has always driven our business behavior, video marketing for manufacturing companies has become a massive force behind business marketing these days.
Compelling the demand for online video and video strategy is a step toward the motto: “If you don’t have online video marketing in your marketing plan, then you don’t have a marketing plan.” Furthermore, the Bureau of Labor Statistics agrees, projecting a 6% annual growth in the employment of media and communication professionals from 2021 to 2031. It attributes this increase to the need to develop and disseminate information through various digital media platforms because of the demand that video marketing content has created.
In a sea of suppliers in the manufacturing industry, your brand should find a way to stand out. Through marketing videos, such as corporate overview videos, testimonial videos, and case study videos, marketing professionals can harness the power of creative storytelling to drive business objectives across every step of the sales funnel. Here are four ways you can incorporate video into your marketing strategy:
Video Marketing for Manufacturing Companies: Let a Corporate Overview Video Tell Your Story
A corporate overview video is a powerful medium that can help manufacturers tell their brand story and connect with potential customers. When marketing with video, you can use storytelling principles to tell your customers about your history, how your company came to be, and the products and services you offer.
When manufacturers use video marketing tactics, they harness the power of emotions through creative storytelling by showcasing how their products can solve problems that buyers are looking to address. Informative and relevant videos that show your company’s passion are an excellent way to engage your audience and stand out from the crowd.
Create Testimonial Videos and Case Studies Videos
Testimonial videos and case study videos are great way to showcase how your products/services have performed and build trust among your potential customers.
Testimonial videos and case study videos are effective in the later stages of the sales cycle when buyers are getting close to making a purchase decision. And with many buyers turning to Instagram, TiKTok, and YouTube to find reviews, testimonial videos and case study videos have taken over the modern business landscape, signaling a transformation in how businesses are conducted.
These social media websites allow users to interact with testimonial videos and case study videos made by content creators through likes and comments. Hands down, these types of videos will help potential customers make an informed decision before purchasing.
Video Marketing for Manufacturing Companies: Demonstrate your Products and Services
When you’re trying to sell a product or service, it is important that you show off what makes your product different. You can’t just tell your customers about it; they must see it.
Video marketing for manufacturing companies can use these kinds of videos to demonstrate products or services effectively. Demo videos are short, educational video clips explaining how your product works. Through these videos, you can highlight your product’s key benefits and features and even compare it with its competitors. Do not forget to have a clear call to action at the end of your video to hook your audience and encourage them to inquire more about your business.
Spark Interaction and Engagement with Social Media Video
Social media platforms such as YouTube, LinkedIn, and Facebook have already made it easy to share and interact with videos with just a few taps on the screen. They allow cross-platform sharing and have created reaction buttons. Through likes and reaction engagements, you can get some form of sensing as to consumer reception of your products. This is a good way to create organic engagement on your page and have a closer connection with your clients.
In the manufacturing industry, having an excellent product may not be enough. Authentic and honest messaging through video marketing can help you build a base of qualified leads by establishing a broader connection with the buyers that are looking for your solutions.
Have questions or want some ideas on getting started?
Reach out to the professionals a MultiVision Digital, we have produced over 1,200 business videos and can help you from strategy to production to distribution of video marketing content – regardless of it being a corporate overview video, testimonial video, case study video, or other types of video marketing for manufacturing companies.
See you in front of the camera!