Customer case study

Customer case study

Ebm-Papst: 70,000 Views Later, Their Facility Tour Video Is Still Closing Deals

How a 3-Minute Facility Tour Video Generated 70,000 High-Intent Views and Became a Core Sales Tool

One sales team member noted that

“It helped explain what we do faster and more clearly than traditional methods.”


 

Problem 1Explaining Complex Capabilities Quickly

In B2B industrial manufacturing, one of the biggest challenges isn’t capability it’s communication. Most companies can do incredible work. But explaining that work to a prospective customer is often fragmented across websites, sales decks, and conversations.

In a competitive market, that friction slows deals.
This global manufacturing company needed a way to quickly and clearly communicate who they are, what they do, and why they’re different.

SolutionA Strategic Corporate Overview + Facility Tour Video

We created a 3-minute corporate overview and facility tour video designed to function as a sales tool. The video combined voiceover storytelling, real production footage, drone and FPV fly-throughs, and motion graphics to simplify complex processes. The goal wasn’t just to look impressive, it was to answer buyer questions before the first call.

 

The Outcome: Engagement That Actually Means Something

Over one year, the video generated more than 70,000 views.

In industrial manufacturing, that level of engagement signals intent.
The video was actively used throughout the buying process and shared internally among stakeholders.

Where the ROI Happened
Sales teams adopted the video into their workflow using it in emails, presentations, and follow-ups. It reduced the need to repeat explanations and improved the quality of conversations.
Prospects came in more informed. Conversations moved faster. Internal alignment improved.


 

Why This Works

Buyers want proof, not claims.
A facility tour video turns abstract capabilities into something visible and credible.
Instead of saying what you do you show it.

 

The Bigger Picture

This type of video works across the entire funnel:

At the top, it builds awareness.
In the middle, it reinforces credibility.
At the bottom, it helps close deals.

It’s not just a marketing asset, it’s part of the sales process.

 

The Takeaway

The companies that win are not just the ones with the best capabilities.
They’re the ones that communicate those capabilities most clearly.

 

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How Much Does a Video Cost?

The impact video has in driving everyday sales and marketing results is unmatched, which makes it easy to understand why business video communications have been gaining momentum.

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